I asked ChatGPT the other day for the top reasons to have a blog on a business website in 2025. Here’s what it said:

Boosts SEO & Organic Traffic
Establishes Authority & Thought Leadership
Drives Lead Generation
Enhances Customer Engagement & Trust
Supports Social Media & Content Marketing
Keeps Your Website Active & Relevant
Helps Answer Customer Questions & Reduce Support Requests
Improves Conversion Rates
Strengthens Brand Identity & Storytelling
Stays Competitive in the Digital Landscape

I think these are all true, when blogging is done well.

When you read this list, having a blog seems like a no-brainer.

Yes, even now. Even in 2025.

So… why don’t all businesses have one?

When I worked at web design agencies, one of the questions that always came up at some point was whether the new site would contain a blog (either a new one, or one migrated from their old website).

Nearly every time, the answer was a resounding “no.”

Which was shocking to me!

From where I sat, for many of these small to mid-sized businesses, a blog was a no-brainer. It would be a simple way to share their expertise, build trust, and keep their website fresh in Google’s eyes.

But the reason they usually decided against it was: “We won’t be able to keep up with a blog.”

Essentially meaning, “We can’t commit to being thought leaders in our field on a regular basis.”

Could they commit to spending gobs of time and energy and money on advertising campaigns and other flashy marketing activities? Yep.

But writing about the things they were experts in?

Not gonna do it.

Why is this?

What they’re really saying

I think there are some hidden reasons that go beyond “keeping up with” the demands of a blog.

The truth is, it can be very hard to get people on any team to agree on anything, but especially when it comes to a blog.

What should the blog be called (News? Updates? Insights? Resources? Blog?)
What are our key brand messages? (Oh wait, we don’t have any…)
What topics are most relevant and effective to write about? (Ummm…)
What are our customers’ pain points and goals? (Hold on, let me think about that.)
What’s our brand’s voice, tone, and personality? (Whoops, no idea.)
Who gets their name in the byline? (Just the CEO? Anyone who writes? No one?)
Who has final say on the articles — down to small word choices? (The head of the company? They want sign-off, but don’t have the time…)

Even in a two person business, these things are difficult to figure out and agree on!

But you know what?

They’re also SO IMPORTANT TO GRAPPLE WITH.

Figuring out your key messages is essential to any good marketing strategy.
Figuring out voice and tone informs your whole brand’s personality.
Defining topics that you’re experts on helps the company put its stake in the ground, create a stronger POV, and differentiate itself from competitors.
Doing the writing on those topics helps you hone your own professional thinking, and actually makes you better at your work.

I’m not saying blogging is easy.

It’s actually really hard to do well and consistently. For all of the reasons I mention above.

But, boy howdy, is it worth it.

A business that blogs regularly and well (and I’m talking about true thought leadership blogging, not just posting company press releases and other “news”) can be transformed by the process of blogging.

Because when you’re aligned on all the stuff that goes into building a blog, you’re aligned more deeply as a brand, a team, and a business.